Ribera del Duero in cooperation with the magazine Din Vinguide
The magazine 'Din Vinguide' is a magazine specialized in wine and have five editions per year. Each edition is about 100 pages. The magazine has 100,000 readers. The test was published in Din Vinguide in August 2021 and the articles published in Din Vinguide will later also be available on the web site Spritnyt.com.
In collaboration with Ribera del Duero and Din Vinguide, EHRENBERG SØRENSEN Kommunikation (ESK) organized a tasting of almost 100 red wines from Ribera del Duero. Three competent tasters did a good job:
- Rydberg, wine writer, educator WSETdip
- Jonas Tofterup, educator WSET, MW
- Jasper Mohr Holm, sommelier, category and purchasing manager
The 30 wines that got the highest score will be presented in advertisments during the next 3 issues of Din Vinguide and 19 importers had a video made for their promotion. See one of the videos as an example here.