Following the success of the inaugural campaign in 2022, Ribera del Duero D.O. will be running its ‘Reach for Ribera del Duero’ promotion in 54 wine merchants across the UK this April. Dubbed “as the one of the wine regions to watch in Europe” by Tim Atkin MW, there has never been a better time to celebrate its diversity and quality and encourage consumers to explore its exceptional wines.
For a minimum of two weeks in April, retailers will celebrate the wines of Ribera del Duero with high-visibility promotions, both in-store and online, with the aim of educating customers about Ribera del Duero D.O. and the incredible and unexpected variety of its wines through on-site merchandise displays, promotional actions, social media activity and newsletters.
“We are delighted to be expanding our retailer promotion in the UK this year, to support independent wine merchants and help reach new consumers” says Pablo Baquera Peironcely, Marketing Director of the Regulatory Board of Ribera del Duero D.O. “Following the launch of Tim Atkin MW’s Top 100 Selection and a hugely successful tasting in London in November, the UK trade has got a taste for the inimitable quality and diversity of our wines, so we are looking forward to strengthening this tie and spreading this enthusiasm to UK consumers.”
Consumers and retailers are encouraged to join in the campaign on X (Twitter) and Instagram throughout April by using the hashtag #ReachForRiberadelDuero. Also tag the @DORiberaUK X account and @riberadelduerouk on Instagram.
Located in Castilla y León, north of Madrid, Ribera del Duero D.O. is the cradle of many of Spain’s most sought-after and applauded wines. Benefiting from an array of complex soils, old vines, high altitudes and challenging climates, each and every wine from this extraordinary region is an honest reflection of its own unique terroir.
Participating retailers:
Al Ponte, Cardiff
Alexander Hadleigh Wine Merchants, Southampton
Amathus Drinks, Bath
Amathus Drinks, Brighton
Amathus Drinks, City
Amathus Drinks, Hampstead
Amathus Drinks, Muswell Hill
Amathus Drinks, Notting Hill
Amathus Drinks, Park Royal
Amathus Drinks, Shoreditch
Amathus Drinks, Soho
Amathus Drinks, South Kensington
Amps Wine Merchants, Oundle
Amps Wine Merchants, Oundle
Blas Ar Fwyd, Llanrwst
Bonafide Wines Ltd, Christchurch
Cambridge Wine Limited, Royston
Carruthers and Kent, Newcastle upon Tyne
Cellar Door Wines Ltd, St Albans
Cheers Wine Merchants Ltd, Swansea
Cork & Cask, Edinburgh
Derventio Wines (Tate-Smith Ltd), Malton
Ellis Wharton Wines, Cornwall
Evington's Wine Merchants, Leicester
Fine Wines of Mayfield, Mayfield
Fine Wines of Mayfield, Tunbridge Wells
Fredricks Fine Foods, Norfolk
Good Wine Shop, Chiswick
Good Wine Shop, Kew
Good Wine Shop, Richmond
Good Wine Shop, St Margaret’s
Good Wine Shop, Teddington
Handpicked Wine Box, Thrapston
Harper Wells, Norwich
KWM Wines & Spirits, Kilkeel
Mr & Mrs Fine Wine, Southwell
Mumbles Fine Wines, Swansea
Nickolls and Perks, Stourbridge
Oakham Wines, Oakham
Once Upon A Vine, Horsforth
Penistone Wine Cellars, Penistone
RD Wines Ltd, Nantwich
South Downs Cellars, Nr, Hassocks
Starter Culture, Glasgow
Symposium, London
Taurus Wines, Guildford
The Oxford Wine Company, Oxford (Botley Road)
The Oxford Wine Company, Oxford (Clarendon Street)
The Oxford Wine Company, Oxford (Turl Street)
The Oxford Wine Company, Witney
The Scottish Gantry, Glasgow
The Vineyard, Dorking
The Wright Wine Company, Skipton
Vinotopia Wine, Stroud
PRESS CONTACT: Cathy Harrison at CUBE Communications - catherine@cubecom.co.uk
